Read Now THE JOURNEY OF BRANDING: ALIGN WITH THE BEST GLOBAL BRANDS PDF
To correct or improve standards for brand development and management, a well-focused, accessible, and casually written book needs to be valuable for both beginners and experts. The combination of primary and advanced principles that will securely guide the formation of competitive brands should be implemented. The guidelines of The Journey of Branding will assist in the vision and determination of a branding strategy for all types of business.The book's objective is to alert you to the importance of implementing the "brand differential." It is also essential to make it clear that this differential is compatible with your business resources, regardless of its size, location, or activity, and that no mistakes are made in creating and managing local and global brands. The rules are the same; the determinants are the change and adaption capacity, which must be overcome with much creativity and extraordinary efforts of whole organizational tangible and intangible assets. Only then will you be able to survive and add value to your business and society.Furthermore, these practical tips aim to guide entrepreneurs to equip themselves better for the challenges imposed by the never-ending growing global competition. The outcome is to captivate the sympathy and attention of consumers globally so that your brand will ascend to be among the best and valuable global brands.Roberto Martins is a respected Brazilian entrepreneur, professor, and writer. He is also a strategic counselor and advisor, with about thirty years of experience.
