Selling a product or service differs from one to another based on its characteristics and end-user . Products sale to schools is always challenging even to seasoned sales professionals. Unlike conventional educational products like text books or stationery, Software as a Service Products (like LMS) is generally classified as a product which is difficult to sell. This perception is created among the sales people mainly because they often try to sell LMS to schools with the same strategies use for pitching books. But most of the time, this does not work since the traits of Software as a Service which can be used as an academic supporting tool is a bit difficult for the customer to understand. This book is a step-by-step guide to sell Learning Management System (LMS) to schools. Possible hurdles raise by the school stake holders upon pitching the product and its solutions are detailed in this book. A detailed account of an effective and result-oriented LMS demo is given along with its ideal way of preparation. LMS sale closing is considered as a herculean task for majority of the sales pros; hence, tips to do it are elucidated toward the end.This book acts as an hand-book for the sales professionals, especially who struggle for LMS sales conversions and trying to migrate from conventional product sale to Edu-Tech sales.